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INFO

FOOTBALL TEAMS WERE ORIGINALLY USED TO REPRESENT AREAS AND HAVE INSTEAD BECOME COMMERCIALISED COMPANIES

‘SPONSORED BY ARCHWAY’ AIMS TO SHINE LIGHT ON THE SMALL BUSINESSES THAT ACTUALLY POWER THE LOCAL COMMUNITY, USING THE MEDIUM OF THE ALL-OVER FOOTBALL SHIRT PRINT TO PORTRAY THE IRONY OF THE COMMERCIALISATION OF THE GAME